Email Automation RSS Import with THEA

THEA RSS Feed Automation is useful for all CleverReach users who regularly publish new posts to their blog or other online publication. It doesn't matter how often new content goes online: Whether several times a day, every morning, once a week or less frequently. Because with our RSS Feed Automation, you can set when and how often your RSS feed is retrieved and sent to your subscribers in the form of a newsletter.

• Example 1: An online magazine publishes current news in its blog every day (for example, IT news at a glance). Using THEA RSS Import, the magazine would like to automatically send the 5 most recent articles to all newsletter recipients by email every morning at 8am.
  This can be easily done with RSS Feed Automation: it is set once and from that moment on, newsletter subscribers will receive the latest articles in their inbox every day.
• Example 2: You are a self-publisher with your own blog based on WordPress, Drupal, Typo3, Joomla or another CMS and you publish articles only sporadically? New posts should be sent automatically to all recipients from your email list? Then adjust the automation to the frequency of your publications. Do you publish news articles several times a week? Then send out your newsletter with new articles once a week. If you post new content less frequently, one newsletter per month is enough. This way, your readers and followers will never miss your new posts again!

With RSS feed automation, customers benefit several times over:

• Time savings/less manual effort through automation.
• More traffic on the blog
• Latest content can be sent to the email recipient list at the same time as it is published

Here's how to create an automation chain to automate the delivery of your blog or magazine content to your readers:

• Log in to your CleverReach account and open the "Automation THEA" menu item.
• Now select "Advanced workflow". Here you will find the automation template "Send your blog posts". Clicking on this template will open a dialog box where you can specify the name of the new chain, as well as an optional description.
• Once you have done this, click on "Create". Now you will come to our virtual drawing board, where you can see the new THEA RSS Import automation chain. It contains the relevant modules:
  • Calendar event (orange)
  • Recipient module (green)
  • RSS Feed module (green)
  • Select e-mail (green)
• Set the modules as you wish for your planned RSS automation:
  • In the Calendar Event module, select when you want the newsletter to be populated with the latest articles via RSS and sent out - for example, every Wednesday at 8am.
  • In the Recipients module, select your target group (entire list or a segment).
  • In the RSS module you have to enter the following information: In the first step, store the RSS feed URL. You bring the feed URL from your system (your online magazine or your blog in WordPress, Drupal or other CMS). This RSS URL must be in the correct format (Atom, RSS 2.0,..). If the URL cannot be recognized, you will see a warning message. Unfortunately, the automation cannot be created then.
• If the URL check was successful, you can continue with the settings of your THEA RSS import route. Now specify how many posts from your blog or magazine should be included in your newsletter via RSS feed. The predefined possible number is between 1 and 10.

In the next step, set the age of the posts from the RSS feed:

• The predefined times are 1, 6, 12, 24 and 48 hours as well as 7, 14 and 30 days.
• With the last specifications in the RSS module, you set the layout of the RSS element within the email. There are predefined options here as well: Image left and text right, text left and image right and text only. The default is: image left, text right. In addition, the link text can be entered individually. The default is "Read more".
• You can also select whether the whole article from the RSS feed is displayed or only an excerpt (e.g. max. 100 characters).

Have you set everything as desired? Then you can continue with the setup of the e-mail template.

With the help of THEA Reports you have the possibility to find out better and better what your readers like to read. Which of your articles led to a click on the "Read more" button (if your RRS feed newsletter is set accordingly). Clicking on "Report" of THEA RSS mail will open its own page showing you the last ten reports. In addition, you can filter by the time range "Last 30 days and Last month". You can also enter a time period. You will always find the most recent report on the first page at the top.

Furthermore, the THEA report measures the success of your RSS campaigns. The following CleverReach standard key figures are measured and output:

• Delivered emails
• Openings
• Not opened
• Clicks
• Unsubscribes
• Bounces

There are also additional ways to evaluate e-mai marketing email marketing campaigns:

• The Connect Link extension is a measurement tool to evaluate purchases via an email with CleverReach.
• The following data can be measured with it: Generated Orders, Generated Revenue and the Order Rate.
• It is also possible to evaluate purchases, etc. via the Google Analytics integration.