Brainformatik CRM+ Email Marketing Integration

Users of the CRM+ customer relationship management application from Brainformatik know how important it is to expand and maintain customer relationships. E-mail marketing is the ideal channel for this.

More and more self-employed, medium-sized and large companies are opting for CleverReach's newsletter tool, because it makes it particularly easy and fast to create and send newsletters and campaigns.

Thanks to the CleverReach Email Marketing Module for CRM+, sending newsletters is now even more efficient:

Customer data is continuously synchronized with the help of the integrated solution and can be used in the newsletter tool for targeted and personalized e-mail marketing campaigns. Process chains are simplified and marketing processes can be implemented particularly quickly.

Brainformatik's module for integrating CleverReach with CRM+ automates the exchange of information and thus simplifies the creation of mailing campaigns. In addition, users save a lot of time and minimize the risk of errors that can occur with manual data transfer. Synchronization takes place in both directions: Your CRM+ - customer data is transferred to CleverReach and responses back to CRM+.

These functions are enabled with the integration between CRM+ and CleverReach:

• Email recipients from Contacts, Organizations, Leads and Partners modules from CRM+ are synchronized with CleverReach.
• Recipient attributes are exchanged between CRM+ and CleverReach
• Newsletter subscriptions and unsubscriptions are synchronized with the corresponding lists
• In case of a hardbounce, the recipient is automatically unsubscribed
• Transfer of some statistical data from CleverReach to CRM+
• Installation of the Brainformatik integration for CleverReach

Only one key has to be entered to activate the integration.

Brainformatik is a software company specialized in development, extension, training and support with CRM+. CRM+ is based on the opensource CRM system vtiger and was further developed by Brainformatik. Brainformatik wants to support small and medium-sized companies with the most affordable CRM system to map their business processes optimally and efficiently.

CRM+ is available classically on premise/in-house or as a cloud solution. The SaaS solution is DSGVO-compliant due to hosting in Germany.

Features include:

• Sales
• Marketing
• Support
• Analysis
• Accounting
• Projects

In addition, there are various modules and add-ons. The prices for the software depend on the extent of use and the number of users.