Connect your WordPress site to CleverReach and benefit from email marketing automation! Simply schedule your newsletter mailings in advance, create follow-up newsletters or entire email marketing campaigns: once prepared, automatic newsletters can increase reader loyalty and traffic to your WordPress site. With just one plugin, CleverReach allows you to create and send newsletters, automate them and analyse them in reporting.

Have you published new posts on your WordPress site and would like to draw your readers' attention to them with the corresponding newsletter? Then you can use dynamic elements to drag and drop your posts into your newsletter and send them according to a schedule. In CleverReach, simply specify the start time at which the email should be sent to your readers in line with your post. This way, your newsletter also goes out when you don't have time to click on "Send".

Follow-up newsletter and autoresponder

Respond immediately to actions or subscriptions from readers by email; automating your marketing emails is the key! In email marketing, autoresponders or follow-up newsletters are designed to give new recipients immediate feedback as soon as they contact you. The following examples show you how you can easily use email automation for these purposes.

A simple and effective autoresponder is the welcome email that welcomes new subscribers to your newsletter. This message often has the highest open rate, as the recipient expects it to be a confirmation of their registration. Use this opportunity to introduce new arrivals to all the topic areas of your WordPress site in a fully automated way immediately after they sign up - and, if possible, offer real added value with free downloads.

Automate your welcome newsletter in just 3 steps

1st step: To automate your welcome newsletter, create an automation email with CleverReach. After logging in, go to "Emails" in the menu and click on the "Create new email" button at the top right. Select the automation email from the list. In the newsletter editor, you can design and save the message to your readers as you wish.

2nd step: To ensure that your welcome mail is only sent to new recipients in your list, create a segment for this purpose. This follows certain conditions that you have defined for this recipient group. In your account, you will find the menu item "Segments" under "Recipients" in your list. Here you define which contacts should be added to the segment - the assignment then runs automatically. In our example, we have set the condition so that only contacts who have been active for one day are added to the segment. This allows you to write to new registrants of existing contacts separately.

3rd step: The newsletter is ready, the segment is set up correctly? Then email marketing automation can begin! You can create a new chain under the menu item "Automation THEA". Select the tile with the title "Calendar event"; a predefined chain will be displayed. Here you can enter when your welcome e-mail should be sent. To do this, select the segment you have defined and the welcome e-mail. The automation is now complete and ready to attract new readers to your WordPress site.

In the reports, you can see how often your newsletters were opened - and how often they were not. It is worth writing to the non-openers again with different content to avoid losing them in the long term. Perhaps they are bored with the previous content or something is missing? Do they even have wishes for the content? Simply ask your readers for their opinion via an autoresponder in the form of a reactivation e-mail!

Tip: Which methods are suitable for a customer survey?

1. create a survey, for example via Survey Monkey, and link to it in the follow-up newsletter.
2. link a button with mailto: to your email account so that customers can give feedback via free text.
3. provide a form on a landing page that you link to in the email and in which readers can enter their suggestions and requests

How to create your reactivation as a follow-up newsletter
To automate the reactivation email, create an automation email as with the welcome message. The segment for reactivation is created so that only customers who have not opened certain newsletters from you are contacted. You can specify as many messages as you like in the conditions. If all the conditions apply to a recipient - i.e. the recipient has not opened all the newsletters specified - they are assigned to the segment.

As with a welcome email, you then start your email marketing automation with an event. Again, set the timing for sending your reactivation email - we would recommend sending it daily.

In this automation, you also select the pre-defined segment and the newsletter for reactivation. You're ready to go; wake up sleeping readers with your message!

With THEA email marketing automation from CleverReach, you can send multiple newsletters automatically - either in a chain or even in parallel to different recipient groups. Beginners and professionals alike can create complex workflows with just a few clicks that can pick up each reader individually.

Example 1: Responding to the behaviour of your recipients
Suppose you have a recipient list for your newsletter and would now like to offer additional tips & tricks in separate newsletters. To give your recipients the opportunity to sign up for these extra emails as well, you can send a message to your list in which you include a button with "Yes, I want more tips & tricks", for example. If someone clicks on this button, they will automatically follow the corresponding branch in the automation. At this point, simply add all newsletters that belong to the "Tips & tricks" section to this branch in the workflow so that you can send the relevant content to interested parties.

If required, the recipients receive a corresponding tag - this happens automatically in the workflow with the symbol for changing data. This means you can also write to this segment of recipients in other mailings.

Example 2: How to respond to the characteristics of your recipients

The funnel icon helps you to send different emails to your recipients that differ in a certain characteristic. The recipient fields are useful for this. For example, you can sort by gender or write to recipients in different regions. If you are planning an event, for example, you can invite residents and people from the region specifically. Afterwards, all your recipients can then view impressions of your event in a follow-up newsletter.

You can find more ideas on how to target your customers in this article on the topic of segmentation.

With email marketing automation, you can write to your WordPress readers fully automatically with content that really interests you. The filter functions in the Automation Center help you to do this: you can respond to the behaviour or certain characteristics of your recipients. You can also use it to send typical follow-up newsletters such as registration confirmations or reminder emails. This increases reader loyalty right from the start! Connect your CleverReach account with the WordPress plugin for foolproof email marketing now.