tt-consulting: Strategic Newsletter Campaigns
Jacqueline Schwestka
ppa // Senior PR-Consultant
presse@cleverreach.de


Strategic newsletters and email marketing campaigns
“tt-consulting was looking for an email marketing tool that could send emails fast without ending up in the spam folder. We achieved our goal thanks to the whitelisted servers of CleverReach!“
Hannes Illmer, CEO tt-Consulting
Challenge:
Integrating an email marketing tool that allows you to manage the newsletter campaigns of different customers simultaneously.
Solution:
After the implementation, employees have been trained within just a few hours to create newsletters and automation workflows completely on their own, even in the HTML editor.
Results:
- 25.000.000 sent newsletters
- 70% opened newsletters
- 95% customer satisfaction due to email marketing campaigns
The constant expansion of the tourism and catering market has led to a consequent need for companies to expand their business, particularly in digital terms: in this regard, a tool that has proved increasingly indispensable is the newsletter.
tt-consulting chose CleverReach not only because of its usability and accessibility, but especially for its wide range of features: CleverReach integrates an advanced newsletter editor - which allows changes even at HTML level - provides responsive templates, A/B Testing, email automation and comprehensive performance reports.
Implementation of a newsletter to increase turnover
The challenge
tt-consulting had the simple but fundamental need to expand its range of strategic consulting activities.
Their customers asked to implement a newsletter to increase sales: this is the reason why tt-consulting, in order to respond to the needs of their customers immediately and in a targeted way, started looking for an email marketing tool which would allow them to manage the huge amount of accounts and email contacts and that would not let their emails end up in the spam folder (in 2013, tt-consulting managed more than 115,000 email contacts).
The solution
After an extensive market analysis, tt-consulting settled on CleverReach as their newsletter and email marketing tool because “it had the best value for money and is very easy to use”. Also, thanks to the whitelisted servers deriving from the CSA (Certified Senders Alliance) membership, emails directly go to recipients’ inboxes without ending up as spam, which has increased the clients’ booking performance.
After the implementation, the employees were capable of creating newsletters and automation workflows on their own after only a few hours of training.
The result
tt-consulting has been using CleverReach for almost 6 years, using in particular the features of the multi-account solution which allows to manage different sub-accounts using only one login. Nowadays tt-consulting manages more than 100 sub-accounts which saves time and energy that can be used for the other marketing activities of their customers.
CleverReach has been the perfect solution to meet our clients’ needs: we implemented a fast, extensive, and targeted email marketing campaign.
This has allowed us to expand our marketing management activities for our clients and to increase their turnover with customized processes.”
Hannes Illmer, CEO tt-consulting
Branch: Tourism (Agency) / System: Typo3
About tt-consulting


More Case Studies
- Voice of Jobs: l'email marketing per un reclutamento migliore
- Caso di studio - L'e-mail marketing come strumento educativo
- Vacationizr: approccio diretto al cliente nella gestione del personale attraverso l'automazione delle e-mail
- Case Study – E-Mail Marketing for Consumer Education
- Voice of Jobs: E-mail marketing for better recruiting