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More options, more confusion – the paradox of choice. Psychology meets email marketing. Part 5

You probably know the feeling of being overwhelmed by too many choices, for example at the ice-cream parlor Do you rather want salted...

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More sales due to shortage – the “Fear-Of-Missing-Out” effect Sales Psychology Meets Email Marketing Part 4

The fear of missing something, also called FOMO in marketing (from "Fear Of Missing Out"), is a strong motive for action People...

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A/B Tests Part II: Discover the digital playground for your newsletter.

In for a penny, in for a pound, we thought In part one you’ve already learned a lot about A/B testing your newsletter and the advantages...

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More purchase impulses “for free” – Psychology meets email marketing, pt. 3

Shopping makes people happy It is rewarding to treat yourself or others with new, little presents you found on your shopping tour The...

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Why corporate blogs should rather produce less content

If you own a corporate blog, you select your content carefully However, not all blog posts are created equal To increase the performance of...

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5 optical triggers that set purchase impulses – psychology meets email marketing, pt. 2

Email marketing is the shop window of your business Look and feel of the newsletter are decisive for a purchase decision Optical triggers -...

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7 incentives for more sales – psychology meets email marketing, pt. 1

Psychological incentives can be effectively used in email marketing They speak to us subconsciously, address deeply anchored needs and...

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More Sales! E-Mail Automation for E-Commerce

Are you ready for the next customer rush The field of e-commerce is booming More and more customers decide to shop online and during...

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Let’s play tag! How tagging can increase your email marketing success

Get closer to your recipients and talk to them like a friend Yes, that's possible even with automated newsletters! Today, we tell you how...

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Does the GDPR affect non-European companies?

The General Data Protection Regulation (GDPR) came into force in Europe at the end of May 2018 It has brought a strict set of rules with it...

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Make your newsletter create happy feelings :-)

How your added value becomes a "newsletter opener” E-mails are still the most popular and most frequently used form of communication on...

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5 professional tips for even better click rates!

You defined your target group, your delivery and opening-rates are a-okay, but your CTR (click through rate) leaves much to be desired We...

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5 bulletproof ways to attract new readers for your newsletters

In our customer survey, 61% of the participants said that attracting new readers for their newsletter is one of their biggest challenges No...

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3 basics to reach top-notch click rates

Has this happened to you The delivery and open rate of your newsletters are quite reasonable - but your click through rate just bobbles...

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Easy, Practical, Personal: Email Automation

Wouldn't it be great if you could reach out to your clients efforlessly Email automation is the answer to your wishes! Once installed, you...

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Get to know your target group better

Through your online newsletter, you will always be in direct contact with your customers and at the same time open up a dialogue Your...

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Has a picture spoken to you today?

Yes, you’ve read correctly: Pictures "talk" to us Because visual elements always catch our eye first and appeal to us faster than the...

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10 tips for creative and original newsletter texts

A newsletter is faced with the challenge of capturing the recipient's attention within seconds and asserting itself against the competition...

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Christian Schmidt: “GDPR misunderstanding of considerable importance”

Christian Schmidt in conversation with Clap Magazine (The people magazine of the communications industry) The General Data Protection...

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Customer Survey 2018: What our users plan for their e-mail marketing

Beginning of this year we sent you our customer survey for your email marketing planning 2018 - and lots of you answered! Thank you very...

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5 tips for successful B2B email marketing

Newsletters are an extremely effective marketing instrument with a high acceptance in the B2B sector Just like newsletters aimed at end...

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The top 5 reasons for abandoned shopping carts – and what shops can do about it

68 % of all shopping tours in online shops are abandoned (Source: baymard) As a result, e-commerce companies lose considerable revenue...

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Tips for a thrilling newsletter subject line

Let's start with what's most important: Take your time for the subject line! Professionals recommend spending 50% of your time on creating...

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How KPIs help using your email marketing budget more effectively

Let’s take a look below, the email marketing budget is fixed, the first newsletters have been sent out - now it's time to analyze the...

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CleverReach® News

New GDPR: “Tackling the challenges with courage!”

In times of Big Data, Omnichannel Marketing and the Internet of Things, the upcoming EU General Data Protection Regulation seems...

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More success, more conversions – with the same unchanging budget

For many email marketing managers it’s the scale for success: the number of newsletter recipients who turn into customers As a newsletter...

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How to create a budget plan for your email marketing

Have you ever asked yourself how successful newsletter managers calculate the amount of money they spend on their email marketing Don’t...

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CleverReach® News

Annual email marketing budget: What does the investment hold in store?

It doesn’t matter if you’re a big enterprise or a small business: Nurturing your customer relations is a definite must! There’s no...

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The safer choice: Double-Opt-in

The American newsletter service provider MailChimp converts all their available sign-up forms in the US to Single-Opt-in forms Emails for...

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