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Email Extravaganza: 26 clever ideas for a newsletter Advent calendar

Reading Time 3 min.

It is fall again – and Christmas just around the corner! Now is the best time to plan your email marketing to support your business during the festive season. Need some ideas? We show you more than 24 good ideas for your very own newsletter Advent calendar, that inspires your customers even after Christmas Eve.

Bring your newsletter to the attention of new customers

You want to find new readers first before you send your Advent newsletter campaign? Simply implement the GDPR compliant registration form by CleverReach® prominently on your homepage. Advertise you email Advent calendar with its valuable content and attractive deals here – it will draw new customers to your business. That’s how easy it is to enlarge the customer base and ultimately increase turnover!

The best places to embed your registration form:

• Place your registration form on your homepage in the visible area above the fold
• Implement a banner that advertises exclusive content and discounts for newsletter recipients only
• Pick up people who want to leave your website: install a pop-up window that attracts the attention of the user who is about to leave containing your registration form
• Make use of your social media appearance on Facebook or Instagram to bring your Advent newsletter to the attention of your fans. Special ad formats on Facebook allow you to directly implement a newsletter registration form on your fanpage.

Create and send festive content with your newsletters

Whether you own an online shop or run a service business – these last weeks of the year can create an increase in sales for everyone. A clever email campaign in the form of an Advent calendar can boost your business, too!

You decide whether you want to send emails exclusively on all Advent Sundays or on every day up until Christmas Eve. You might even want to combine special offers and discount codes with your festive messages. Whichever way you choose, we brought you an idea for every day of your newsletter Advent calendar to really get your customers into the Christmas mood:

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The ultimate email Advent calendar

1.: Start of the Advent calendar: Announcement of your campaign and presentation of all categories of your shop or service
2.: Around the World – How do other cultures and countries celebrate Christmas?
3.: Show your specialties: For example creative blog posts, bulk discounts or gratis services
4.: Beautiful gift ideas for women (the mom, the sister, the girlfriend, the wifey…)
5.: Christmas party time! How to keep company festivities classy
6.: Only today: free give away with every order / subscription
7.: Easy manual for handmade Christmas decoration (with free printable templates)
8.: A good cause: Run a fundraiser until Christmas (as an alternative gift idea)
9.: Cool gift ideas for men (the dad, the best buddy, the brother, the significant other…)
10.: Styling ideas for the Christmas look: Create shoppable mood boards for make-up looks, outfits, or interior decoration!
11.: Let your customers tell their story: „What was your most favorite Christmas gift ever?“
12.: Come to us, we have cookies! Easy recipes for busy people
13.: Gift ideas for your work wife / husband
14.: Recipe ideas: Cold days, hot drinks: Favorites of our staff
15.: Deck your halls: 3 festively decorated tables that will inspire you
16.: Only today: We wrap your Christmas gift for free (online shops) / offer you free downloads
17.: Free photo template for individual post cards (for example like this funny version from Office Depot)
18.: Free service: No shipping / setup fee today
19.: Gift wrapping ideas und free templates for gift tags
20.: Last Minute gift ideas for less than X dollars
21.: Influencer Marketing: „This is how our favorite bloggers celebrate Christmas!“ (with pro tips for a less stressful Christmas)
22.: For all the Grinches: Tips for a relaxed Holiday without the Christmas fuss
23.: The ultimate Christmas playlist (possibly in cooperation with streaming service including a voucher)
24.: Christmas Eve: „Thank You!“: Tell your customers what you achieved over the year with them
25.: Christmas Day: Wish your customers a happy holiday with a small poem or a funny video, for example:

26.: Boxing Day: Start of the After Christmas Sale!

Conclusion:

The holiday season offers many occasions to get creative with your newsletter marketing. A nice mix of helpful content and attractive discounts can turn your customers into loyal fans who look forward to your every email!


Sabine Kowalski

Sabine Kowalski arbeitet als Content Spezialistin bei CleverReach©. Privat bloggt sie leidenschaftlich über Mode, Nachhaltigkeit und alles zum Thema Selbermachen.