CleverReach® News

Our annual review with exciting highlights …

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7 festive newsletter ideas for service providers

There are still a few weeks left before Christmas – enough time to connect with new clients and regulars with a festive newsletter...

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Email Extravaganza: 26 clever ideas for a newsletter Advent calendar

It is fall again – and Christmas just around the corner! Now is the best time to plan your email marketing to support your business...

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10 creative Christmas newsletters for online shops

Each year, the trade market profits from Christmas shoppers who spend so much money that one quarter of annual turnover is made in those...

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Clever Christmas! Your checklist for the perfect Christmas newsletter campaign

Pumpkin Spice everything has just hit the markets, but we already whistle “Jingle Bells” – and so should you! Because the earlier you...

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Everything that pushes your Black-Weekend campaign!

With this article we have reached the end of our Clever-Friday and Cyber-Monday series. Now read about all the helpful details that will...

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Your newsletter inspiration for a successful Clever Friday

Black Weekend is on its way and countless shopping carts are at the ready to be filled. Perhaps, you’ve already had a glance at our...

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Benefit from Black Friday with your Email Marketing.

Black Friday is not only big in the US! In Germany, 89% of respondents know the term Black Friday, and also Cyber Monday is popular among...

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The need for balance – psychology meets email marketing, pt. 8

When you get a present, you want to return the favor. Small acts of kindness inevitably make you want to give something back. Psychologists...

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Price anchoring – 4 anchor tips for more profit! Sales Psychology meets Email Marketing 7

In short, the anchor effect describes how irrationally we judge prices. We rarely know the true value of a product. There are many reasons...

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Hit the bull’s eye with your email marketing on Clever Friday.

Only a few weeks to go before the high-turnover Black Weekend starts. These days are extremely important events, especially for online...

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More options, more confusion – the paradox of choice. Psychology meets email marketing. Part 5

You probably know the feeling of being overwhelmed by too many choices, for example at the ice-cream parlor. Do you rather want salted...

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More sales due to shortage – the “Fear-Of-Missing-Out” effect Sales Psychology Meets Email Marketing Part 4

The fear of missing something, also called FOMO in marketing (from "Fear Of Missing Out"), is a strong motive for action. People...

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A/B Tests Part II: Discover the digital playground for your newsletter.

In for a penny, in for a pound, we thought. In part one you’ve already learned a lot about A/B testing your newsletter and the advantages...

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Instead of comparing apples with oranges, use A/B-tests

Certainly not everything can be compared with each other, but when it comes to your newsletter, yes. Does this sound familiar to you?...

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More purchase impulses “for free” – Psychology meets email marketing, pt. 3

Shopping makes people happy. It is rewarding to treat yourself or others with new, little presents you found on your shopping tour. The...

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Why corporate blogs should rather produce less content

If you own a corporate blog, you select your content carefully. However, not all blog posts are created equal. To increase the performance...

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5 optical triggers that set purchase impulses – psychology meets email marketing, pt. 2

Email marketing is the shop window of your business. Look and feel of the newsletter are decisive for a purchase decision. Optical triggers...

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7 incentives for more sales – psychology meets email marketing, pt. 1

Psychological incentives can be effectively used in email marketing. They speak to us subconsciously, address deeply anchored needs and...

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More Sales! E-Mail Automation for E-Commerce

Are you ready for the next customer rush? The field of e-commerce is booming. More and more customers decide to shop online and during...

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Want to know how email-marketing can help build your brand?

Great! So let's get started. Before we go into the details and explain how and why email marketing  can help you to successfully  build...

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Let’s play tag! How tagging can increase your email marketing success

Get closer to your recipients and talk to them like a friend. Yes, that's possible even with automated newsletters! Today, we tell you how...

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Does the GDPR affect non-European companies?

The General Data Protection Regulation (GDPR) came into force in Europe at the end of May 2018. It has brought a strict set of rules with...

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Make your newsletter create happy feelings :-)

How your added value becomes a "newsletter opener”. E-mails are still the most popular and most frequently used form of communication on...

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Best Practice: Email Automation for Service Providers

You are a service provider, want to make the lives of your clients easier - and you want to communicate that, too? With email automation,...

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Employee marketing II: Your newsletter for more satisfaction!

How your employees become loyal and enthusiastic fans! Your internal communication is one of the most important factors for successful and...

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Employee marketing. Recommendable or totally unnecessary?

Does one really need employee marketing, some may ask themselves? Well, maybe the following situations sound familiar to you. Your...

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5 professional tips for even better click rates!

You defined your target group, your delivery and opening-rates are a-okay, but your CTR (click through rate) leaves much to be desired? We...

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5 bulletproof ways to attract new readers for your newsletters

In our customer survey, 61% of the participants said that attracting new readers for their newsletter is one of their biggest challenges....

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7 Ways to Individualize Your Workflows

You want to individualize your newsletters? Segmentation is the magic word! Quickly targe treaders who share a particular trait or behavior...

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3 basics to reach top-notch click rates

Has this happened to you? The delivery and open rate of your newsletters are quite reasonable - but your click through rate just bobbles...

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Easy, Practical, Personal: Email Automation

Wouldn't it be great if you could reach out to your clients efforlessly? Email automation is the answer to your wishes! Once...

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Get to know your target group better

Through your online newsletter, you will always be in direct contact with your customers and at the same time open up a dialogue. Your...

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Has a picture spoken to you today?

Yes, you’ve read correctly: Pictures "talk" to us. Because visual elements always catch our eye first and appeal to us faster than the...

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10 tips for creative and original newsletter texts

A newsletter is faced with the challenge of capturing the recipient's attention within seconds and asserting itself against the competition...

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Customer Survey 2018: What our users plan for their e-mail marketing

Beginning of this year we sent you our customer survey for your email marketing planning 2018 - and lots of you answered! Thank you very...

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CleverReach® News

Template Converter: Just take your email templates with you

Other providers also offer great templates. Perhaps you have found exactly the template that fits your ideas elsewhere? Or have you build a...

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5 tips for successful B2B email marketing

Newsletters are an extremely effective marketing instrument with a high acceptance in the B2B sector. Just like newsletters aimed at end...

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The top 3 questions about GDPR and how it will affect your email marketing

The countdown is on: the new EU basic data protection regulation goes into effect on May 25th! To keep you on the safe side, we have...

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The top 5 reasons for abandoned shopping carts – and what shops can do about it

68 % of all shopping tours in online shops are abandoned (Source: baymard). As a result, e-commerce companies lose considerable revenue...

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Tips for a thrilling newsletter subject line

Let's start with what's most important: Take your time for the subject line! Professionals recommend spending 50% of your time on creating...

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How KPIs help using your email marketing budget more effectively

Let’s take a look below, the email marketing budget is fixed, the first newsletters have been sent out - now it's time to analyze the...

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CleverReach® News

New GDPR: “Tackling the challenges with courage!”

In times of Big Data, Omnichannel Marketing and the Internet of Things, the upcoming EU General Data Protection Regulation seems...

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More success, more conversions – with the same unchanging budget

For many email marketing managers it’s the scale for success: the number of newsletter recipients who turn into customers. As a...

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How to create a budget plan for your email marketing

Have you ever asked yourself how successful newsletter managers calculate the amount of money they spend on their email marketing? Don’t...

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Annual email marketing budget: What does the investment hold in store?

It doesn’t matter if you’re a big enterprise or a small business: Nurturing your customer relations is a definite must! There’s no...

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The safer choice: Double-Opt-in

The American newsletter service provider MailChimp converts all their available sign-up forms in the US to Single-Opt-in forms. Emails for...

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CleverReach® News

CleverReach® Zapier Integration

Explore Zapier and connect more than 1000 apps with your CleverReach® account!...

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