PUSHA Guide to the 2003 Spam Act
Learn morePUSHHow the Bestseller Effect Increases Your Sales – Sales Psychology Meets Email Marketing Part 6
Learn morePUSHHow to Benefit from Email Marketing as a Non-Profit Organization
Learn morePUSHScore with a “strive-against-the-stream“ newsletter on Valentine’s Day
Learn moreHow to make hearts fly higher with your Valentine’s Day newsletter campaign
All you need is love … Valentine’s Day is almost here. Time to get started: February 14 will be a strong sales booster for many online...
Reading Time 4 min. Learn moreOur annual review with exciting highlights …
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Reading Time 4 min. Learn more7 festive newsletter ideas for service providers
There are still a few weeks left before Christmas – enough time to connect with new clients and regulars with a festive newsletter...
Reading Time 3 min. Learn moreEmail Extravaganza: 26 clever ideas for a newsletter Advent calendar
It is fall again – and Christmas just around the corner! Now is the best time to plan your email marketing to support your business...
Reading Time 3 min. Learn more10 creative Christmas newsletters for online shops
Each year, the trade market profits from Christmas shoppers who spend so much money that one quarter of annual turnover is made in those...
Reading Time 3 min. Learn moreClever Christmas! Your checklist for the perfect Christmas newsletter campaign
Pumpkin Spice everything has just hit the markets, but we already whistle “Jingle Bells” – and so should you! Because the earlier you...
Reading Time 3 min. Learn moreEverything that pushes your Black-Weekend campaign!
With this article we have reached the end of our Clever-Friday and Cyber-Monday series. Now read about all the helpful details that will...
Reading Time 3 min. Learn moreYour newsletter inspiration for a successful Clever Friday
Black Weekend is on its way and countless shopping carts are at the ready to be filled. Perhaps, you’ve already had a glance at our...
Reading Time 4 min. Learn moreBenefit from Black Friday with your Email Marketing.
Black Friday is not only big in the US! In Germany, 89% of respondents know the term Black Friday, and also Cyber Monday is popular among...
Reading Time 3 min. Learn moreThe need for balance – psychology meets email marketing, pt. 8
When you get a present, you want to return the favor. Small acts of kindness inevitably make you want to give something back. Psychologists...
Reading Time 3 min. Learn morePrice anchoring – 4 anchor tips for more profit! Sales Psychology meets Email Marketing 7
In short, the anchor effect describes how irrationally we judge prices. We rarely know the true value of a product. There are many reasons...
Reading Time 4 min. Learn moreHit the bull’s eye with your email marketing on Clever Friday.
Only a few weeks to go before the high-turnover Black Weekend starts. These days are extremely important events, especially for online...
Reading Time 3 min. Learn moreMore options, more confusion – the paradox of choice. Psychology meets email marketing. Part 5
You probably know the feeling of being overwhelmed by too many choices, for example at the ice-cream parlor. Do you rather want salted...
Reading Time 3 min. Learn moreMore sales due to shortage – the “Fear-Of-Missing-Out” effect Sales Psychology Meets Email Marketing Part 4
The fear of missing something, also called FOMO in marketing (from "Fear Of Missing Out"), is a strong motive for action. People...
Reading Time 4 min. Learn moreA/B Tests Part II: Discover the digital playground for your newsletter.
In for a penny, in for a pound, we thought. In part one you’ve already learned a lot about A/B testing your newsletter and the advantages...
Reading Time 4 min. Learn moreInstead of comparing apples with oranges, use A/B-tests
Certainly not everything can be compared with each other, but when it comes to your newsletter, yes. Does this sound familiar to you?...
Reading Time 3 min. Learn moreMore purchase impulses “for free” – Psychology meets email marketing, pt. 3
Shopping makes people happy. It is rewarding to treat yourself or others with new, little presents you found on your shopping tour. The...
Reading Time 4 min. Learn moreWhy corporate blogs should rather produce less content
If you own a corporate blog, you select your content carefully. However, not all blog posts are created equal. To increase the performance...
Reading Time 3 min. Learn more5 optical triggers that set purchase impulses – psychology meets email marketing, pt. 2
Email marketing is the shop window of your business. Look and feel of the newsletter are decisive for a purchase decision. Optical triggers...
Reading Time 5 min. Learn more7 incentives for more sales – psychology meets email marketing, pt. 1
Psychological incentives can be effectively used in email marketing. They speak to us subconsciously, address deeply anchored needs and...
Reading Time 5 min. Learn moreMore Sales! E-Mail Automation for E-Commerce
Are you ready for the next customer rush? The field of e-commerce is booming. More and more customers decide to shop online and during...
Reading Time 3 min. Learn moreWant to know how email-marketing can help build your brand?
Great! So let's get started. Before we go into the details and explain how and why email marketing can help you to successfully build...
Reading Time 3 min. Learn moreLet’s play tag! How tagging can increase your email marketing success
Get closer to your recipients and talk to them like a friend. Yes, that's possible even with automated newsletters! Today, we tell you how...
Reading Time 3 min. Learn moreDoes the GDPR affect non-European companies?
The General Data Protection Regulation (GDPR) came into force in Europe at the end of May 2018. It has brought a strict set of rules with...
Reading Time 3 min. Learn moreMake your newsletter create happy feelings :-)
How your added value becomes a "newsletter opener”. E-mails are still the most popular and most frequently used form of communication on...
Reading Time 2 min. Learn moreBest Practice: Email Automation for Service Providers
You are a service provider, want to make the lives of your clients easier - and you want to communicate that, too? With email automation,...
Reading Time 3 min. Learn moreEmployee marketing II: Your newsletter for more satisfaction!
How your employees become loyal and enthusiastic fans! Your internal communication is one of the most important factors for successful and...
Reading Time 2 min. Learn moreEmployee marketing. Recommendable or totally unnecessary?
Does one really need employee marketing, some may ask themselves? Well, maybe the following situations sound familiar to you. Your...
Reading Time 2 min. Learn more5 professional tips for even better click rates!
You defined your target group, your delivery and opening-rates are a-okay, but your CTR (click through rate) leaves much to be desired? We...
Reading Time 3 min. Learn more5 bulletproof ways to attract new readers for your newsletters
In our customer survey, 61% of the participants said that attracting new readers for their newsletter is one of their biggest challenges....
Reading Time 4 min. Learn more7 Ways to Individualize Your Workflows
You want to individualize your newsletters? Segmentation is the magic word! Quickly targe treaders who share a particular trait or behavior...
Reading Time 2 min. Learn more3 basics to reach top-notch click rates
Has this happened to you? The delivery and open rate of your newsletters are quite reasonable - but your click through rate just bobbles...
Reading Time 3 min. Learn moreEasy, Practical, Personal: Email Automation
Wouldn't it be great if you could reach out to your clients efforlessly? Email automation is the answer to your wishes! Once...
Reading Time 2 min. Learn moreGet to know your target group better
Through your online newsletter, you will always be in direct contact with your customers and at the same time open up a dialogue. Your...
Reading Time 2 min. Learn moreHas a picture spoken to you today?
Yes, you’ve read correctly: Pictures "talk" to us. Because visual elements always catch our eye first and appeal to us faster than the...
Reading Time 2 min. Learn more10 tips for creative and original newsletter texts
A newsletter is faced with the challenge of capturing the recipient's attention within seconds and asserting itself against the competition...
Reading Time 5 min. Learn moreCustomer Survey 2018: What our users plan for their e-mail marketing
Beginning of this year we sent you our customer survey for your email marketing planning 2018 - and lots of you answered! Thank you very...
Reading Time 3 min. Learn moreTemplate Converter: Just take your email templates with you
Other providers also offer great templates. Perhaps you have found exactly the template that fits your ideas elsewhere? Or have you build a...
Reading Time < 1 min. Learn more5 tips for successful B2B email marketing
Newsletters are an extremely effective marketing instrument with a high acceptance in the B2B sector. Just like newsletters aimed at end...
Reading Time 3 min. Learn moreThe top 3 questions about GDPR and how it will affect your email marketing
The countdown is on: the new EU basic data protection regulation goes into effect on May 25th! To keep you on the safe side, we have...
Reading Time 2 min. Learn moreThe top 5 reasons for abandoned shopping carts – and what shops can do about it
68 % of all shopping tours in online shops are abandoned (Source: baymard). As a result, e-commerce companies lose considerable revenue...
Reading Time 4 min. Learn moreTips for a thrilling newsletter subject line
Let's start with what's most important: Take your time for the subject line! Professionals recommend spending 50% of your time on creating...
Reading Time 3 min. Learn moreHow KPIs help using your email marketing budget more effectively
Let’s take a look below, the email marketing budget is fixed, the first newsletters have been sent out - now it's time to analyze the...
Reading Time 5 min. Learn moreNew GDPR: “Tackling the challenges with courage!”
In times of Big Data, Omnichannel Marketing and the Internet of Things, the upcoming EU General Data Protection Regulation seems...
Reading Time 4 min. Learn moreMore success, more conversions – with the same unchanging budget
For many email marketing managers it’s the scale for success: the number of newsletter recipients who turn into customers. As a...
Reading Time 6 min. Learn moreHow to create a budget plan for your email marketing
Have you ever asked yourself how successful newsletter managers calculate the amount of money they spend on their email marketing? Don’t...
Reading Time 4 min. Learn moreAnnual email marketing budget: What does the investment hold in store?
It doesn’t matter if you’re a big enterprise or a small business: Nurturing your customer relations is a definite must! There’s no...
Reading Time 5 min. Learn moreThe safer choice: Double-Opt-in
The American newsletter service provider MailChimp converts all their available sign-up forms in the US to Single-Opt-in forms. Emails for...
Reading Time 2 min. Learn moreCleverReach® Zapier Integration
Explore Zapier and connect more than 1000 apps with your CleverReach® account!...
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