WordPress Email Newsletter Templates

Send Great WordPress Newsletters with our Easy-To-Use Email Templates

Your blog or website may look fantastic, so make sure that your newsletters live up to the high standards of your WordPress pages. True, your WordPress-readers gave you the admission to send them emails, but if the design of your WordPress email template is not convincing, your newsletter may not be read or even end up in the recipient’s spam folder.

So before deciding on one of our many great newsletter templates, take your time and develop a concept in terms of your email marketing. Take into account what you want to achieve with your newsletter and which target group you want to reach out to. Also consider exactly the style and color concept of your WordPress-Blog. After you have gained an overview, you can start optimizing your newsletter and opening rate step by step.

So let’s make sure you will select a WordPress email template that perfectly fits your WordPress blog.


Benefits of CleverReach® Email Templates for WordPress

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Finding the perfect email template for your blog might not be easy. Why is that? Because CleverReach® offers so many! Our huge variety of free template designs makes it hard to decide on one. Take the time to choose the right template carefully, because in retrospect, it saves senders work and increases the recipient’s recognition value. Beyond that it offers great options for personalization. The CleverReach® for WordPress plugin enables you to create a newsletter that perfectly suits your needs and helps you to do successful email marketing.

Whether blog or online shop operator, your newsletter subscribers decide within a blink whether they want to continue reading your email or not. We therefore highly recommend WordPress users to invest as much time and thoughts in the creation of their WordPress email as possible. Because if your newsletter excites at first glance, there’s a good chance the reader will hit the CTA button, visit your WordPress website and increase your rankings.

Before you start choose the perfect email template for your WordPress pages, there is a lot to consider. So, hop on …


Questions that Help you Find an Awesome Newsletter Template

Finding answers to the following questions makes it a lot easier to decide on an email template that suits your needs and will catch the interest of your WordPress newsletter recipients.

  • Can I adapt my Corporate Identity to the email template?
  • Do I plan to automatically send a newsletter to every blog post?
  • Do I plan to send monthly newsletters with multiple links to multiple blog posts?
  • Do I want to reach a target group that mainly uses mobile devices?
  • Do I put more emphasis on pictures or text?

How to make Your Email Template Look its Best

Take your time to go through the following 5 factors. They will help you find your optimal email template, customize them in our email editor and create exciting newsletters.

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1. Pick the right colours

When customizing your newsletter template, the choice of colour also plays an important role. It’s important to get the optimal balance between attention-grabbing colours and a harmonious overall picture. In addition, use the colours of your WordPress website. This creates a subtle and professional connection between your newsletter and your website.

2. Structure your layout

Make sure your recipients don’t get confused, while browsing your email. Your readers would like to immediately see what your newsletter is about. A logical structure during the creation of your email provides for a clarity that makes the subscriber search less while reading your newsletter. Ideally, your email is structured in such a way that the reader can follow it with their natural eye movement from left to right and from top to bottom.

Use as many of our ready-made content-elements such as pictures, text-blocks or text-image-elements as you like in your newsletter. Simply click on the desired element and pull it over into the template.

3. Get the right balance of product images and text

As we know, pictures are an important item in your newsletter. You can achieve an optimal effect with a balanced mixture of images and text. Read more about this subject in our article “Has a picture spoken to you today?”

4. Make them click the CTAs

The call-to-action buttons play a crucial role in email creation, because they leave the reader only one click away from your WordPress website. The success of the call-to-actions depend on three factors: the placement, the prompting text and the design. If you keep your call-to-action in grey, it will probably remain unnoticed. The more it (positively) attracts attention, the more often the recipients will click. Place one or more call-to-action buttons in your newsletter and adjust the color, shape and text.

5. Think of the “small print”

Your email template is nicely filled now, designed to your satisfaction and now ready for “take off”? Dir you think of the legal notice, contact and unsubscribe link in your email? Because without these you can’t send your newsletter. All three points are required by law and should not be missing. Before you start to worry, calm down. You are using CleverReach®, aren`t you? Our email marketing software automatically creates an unsubscribe link and a current imprint in your newsletter. So you can be sure that your newsletters comply with applicable legal regulations.


Take a look at the following links. Here you will find more information that helps you to work with our newsletter templates and create successful newsletters.