Shopify Newsletter Setup
How to Setup your Shopify Newsletter for More Success
Newsletter subscribers decide within the first few seconds whether they want to continue reading your Shopify newsletter or not. This is why the setup of your Shopify newsletter is really important. With a great looking newsletter, you can catch your reader’s interest right from the start. For a start, choose a newsletter template that fits your Shopify store. But looks are not everything: To create a successful newsletter the right content is also very important. If you have a huge email list it can be tricky to send relevant emails to all your subscribers. By filtering your list of recipients into smaller segments you can target your subscribers with more individualized newsletters.
How to Decide on the Right Newsletter Template
Every newsletter template needs a concept.
These questions help you find the perfect newsletter template:
- Do I want to reach a target group that mainly uses mobile devices?
- Will I be promoting a larger number of products in my Shopify newsletter?
- Will I include a lot of text in my newsletter template?
- Which format do I need for my images?
- How do I want to build the Shopify newsletter template?
- Can I adapt it to my CI?
If you plan on including a larger number of products in your newsletter, your newsletter template should be designed accordingly. This means there should be enough possibilities to create different sections. If your target groups are buyers who will read your newsletter frequently on their mobile phones, it makes sense to use an email template that meets all mobile requirements, etc.
10 Important Factors of your Shopify Newsletter Setup
Your products may be good, but if your Shopify newsletter is cluttered or the design is not convincing, you can be sure that nobody will read your Shopify newsletter. This means that your open and click rates may not be satisfactory, and that you’ll sell fewer products in your Shopify online store.
Starting with the colour selection, the actual text, and finally selecting the unsubscribe link.
1. The choice of colour
When creating your newsletter template, the choice of colour also plays an important role. Even if you perceive it rather subconsciously. It’s important to get the balance between attention-grabbing colours and a harmonious overall picture. In addition, use the colours of your Shopify online store (Cis). This creates an optimal connection between your newsletter and your Shopify online shop.
2. The layout
Your recipients don’t want to read through a newsletter labyrinth but want to see immediately what your newsletter is about. A logical structure during the creation of your Shopify email template creates a clarity that makes the subscriber less tired and your newsletter more successful. Ideally, your newsletter template is structured in such a way that the reader can follow it with their natural eye movement from left to right and from top to bottom.
3. The subject line
When creating a newsletter, the subject line in particular plays a decisive role in whether your subscriber opens the newsletter or not. Design the subject line so that it arouses curiosity and at the same time teases the content of your newsletter. Don’t disappoint or fool your subscribers, but fulfill their expectations. Read more in our article: 10 tips for creative subject lines and newsletter texts.
A pre-header is displayed by many email clients as a preview in the inbox. It is a short text that is displayed directly after the subject and summarizes the content of your Shopify email template. This one-liner is intended to create an incentive to open your newsletter. When you create your Shopify newsletter, you will notice that the small details often have a big impact.
5. Personalized content
Thanks to personalized newsletter modules, you can address different target groups when creating your Shopify newsletter template. Different, individually adapted contents and offers increase the relevance and thus the success of your Shopify newsletter. By addressing your newsletter recipients personally, you give your readers the additional feeling of receiving offers from you that are personally tailored to their needs.
6. Header image and placement of product images
A picture is worth a thousand words. But this does not mean that you should plaster your newsletter with pictures when creating your email template. An optimal effect can be achieved by a balanced mixture of images and text. Read more about images in our article “Has a picture spoken to you today?” Moving images can only be used to a limited extent in newsletter templates. When creating your Shopify online shop templates, we would rather advise you not to use moving images.
Your subscribers only take a few seconds to decide whether the content of your Shopify email template appeals to them. They usually scan the headlines first. Headlines give your readers a helpful overview, as they not only summarize the contents of your Shopify newsletter, but also structure them.
The call-to-action buttons play a particularly important role in email creation. This is because they allow the reader to reach the target with just one click: Your Shopify Onine Shop. For the success of the call-to-action, the placement, the prompting text and the design play an important role. If you keep your call-to-action in grey, it will also remain unnoticed. The more it (positively) attracts attention, the more often your subscribers will click.
9. Legal notice, contact and unsubscribe link
Your Shopify newsletter template is now nicely filled and optimally designed, but without a legal notice, a contact and unsubscribe link you can’t send your newsletter. All three points are required by law and of course must not be missing. A matter of course for many marketers, but it happens again and again that we receive newsletters in which, for example, there’s no unsubscribe link in the email template.
10. Analysis and reports
Email marketing offers you as a Shopify online shop the great advantage that you can check and evaluate the success of your newsletter. Thanks to the report and analysis tool of CleverReach®, you can get an overview of your open and click rates and much more after sending your Shopify newsletter. The reports and analyses help you to optimize creating your email template and your marketing campaigns click by click.
Your Shopify Newsletter: Once Set up for Lasting Success
Not every newsletter template is optimally suited to the needs of a Shopify online store. Take your time to go through the points that are important to you for choosing your email template and consider exactly what you want to achieve with your newsletter. After you have gained an overview, you need to develop a concept for the setup your Shopify newsletter accordingly.