Shopify Automated Emails

Boost your Shopify Store with Automated Emails!

Once set up, your automated email campaigns increase customer retention and generate even more revenue than before. No matter whether you just get started or already have experience with sending newsletters: with THEA, the easy email marketing automation by CleverReach®, you can quickly set up email campaigns that win over your Shopify customers!

The most burning questions concerning automated emails for Shopify online stores are: 

  • How to automate your typical Shopify customer email
  • How to use automated emails to reach inactive customers
  • How to create email campaigns for different occasions and target groups


Get Started with your Automated Shopify Welcome Email

Screenshot: Example of a welcome email by Urban Outfitters

Visitors of your Shopify store expect to hear from you when they subscribe to your emails. That’s why the welcome email has the highest opening rates of all newsletter types. Use this chance to greet your newest subscribers to your mailing list and introduce prospective paying customers to special offers in your Shopify shop with an automated email confirmation!

Create your automated Shopify welcome email in 3 easy steps

Step 1: Set up your welcome email
Your automated welcome email needs to be set up as an automation. After you log in to your CleverReach® account, you simply choose “Automation Email” in the menu after hitting the button “Create email”. The allows you to set up your welcome email to your liking.

Step 2: Set up your segment
When you connect your Shopify store with CleverReach®, the data of your recipients is transmitted automatically to our email marketing tool. To reach new subscribers in your list, you set up a segment in the menu of your list. Choose the condition “Activated on” and set the time frame to 1 day ago. This way, only those people who are new in the segment will receive your welcome email.

Step 3: Automate your Email
That email can now be automated. Head over to the automation center THEA and choose the predefined welcome funnel “event”, that makes it especially easy for beginners to reach new subscribers automatically.

Here you select the segment and set the time for when the recipients are to receive their welcome email from your Shopify store. Finally, you simply choose the welcome email that you just created and add it to the welcome funnel.

All done! As soon as you are 100% sure of the content of your welcome email and the recipient list your new subscribers should be added to, you can activate the automation with the controller in the top right corner.
Beside welcome emails, there are other newsletters that can accompany recurring events in the lives of your customers. For example, birthday greetings or follow-up offers after purchase are typical elements of lifecycle email marketing.


Send Shopify Autoresponder Emails with THEA

Autoresponders and follow-ups can also be set up with our email marketing automation THEA. These emails are nothing but automated responses that are triggered by specific actions of your customers. While your typical autoresponder consists of only one email – for example the registration confirmation after subscription – a follow-up campaign can be more complex and offers different tracks according to the recipient’s behaviour.

Autoresponder Example: Reactivation Emails

After you connected your Shopify store with CleverReach®, you can use information about your customers for your email marketing. That includes the date of their latest purchase. With an autoresponder reactivation email you can nudge those customers who didn’t buy anything in your Shopify store for a long time.

You will need a segment to send your reactivation email to this exact group of people – learn here how you set up a segment. If you want to send emails to dormant customers, simply set a time frame for the last date of purchase, for example 60 days. Every customer who didn’t buy anything within the last 60 days will automatically enter this segment.


In the next step you set up your autoresponder with THEA. When adding a new workflow, you can decide whether you want to send a single track or multi-level workflow. When it comes to autoresponder emails such as your reactivation, we recommend using a single-track workflow starting with an event. This will make it especially easy to set up your automation.
Please note that you need an automation email to be able to set up your autoresponder.


After choosing the event-trigger, you set the date for when your autoresponder is to be sent to inactive customers. We chose to send one mail every day – no worries, only new customers in the segment will receive the reactivation email.
Finally, you simply select the segment that you created for your passive customers, as well as your automated reactivation email that you prepared.


Tipp: With our predefined single-track workflows you can also send other customer emails, such as order confirmations or special vouchers as a follow-up after purchase.


Shopify Email Campaigns

Follow-up emails are a great way to keep in touch with your Shopify customers. To make your emails even more successful, try to adapt the content of your follow-ups to your readers’ behaviour. This may sound complicated, but individualized email campaigns are really easy to set up. Here’s where the multi-level workflow of our email marketing automation THEA comes in handy.


In the image above, you can see examples of:

1. How to separate recipients according to their activity: The activity-trigger (the heart icon) is a useful tool to nudge recipients who didn’t react to your first Shopify email. Here, you can set your condition to “opened email”. If this condition is not fulfilled, non-openers will receive all those mails which follow the “false” branch. Use this opportunity to address these recipients with different content.

For instance, a voucher for your Shopify store can be a great newsletter-opener. A sense of urgency in the subject line can also be tempting. The following example shows it; we didn’t open the first newsletter, but the reminder about the ending sale one day later made us click:

2. How to separate customers according to their characteristics: Use the blue funnel icon to send different information to different target groups. You can make use of the information in the fields of your recipients or the tags that you gave them. One example is to send separate emails to male and female recipients – simply filter recipients according to their gender. Find more ideas on how to segment your mailing list here.

With automated emails, you are the one who pulls the strings: You decide when your emails are to be sent, and which customer is to receive which content. This way you can set up your own individual Shopify email campaign and plan ahead:

• Arrange all your emails for the next holiday season
• Prepare your next big sale including announcements
• Specialize your emails according to the interests of your customers


More Sales with Automated Emails

Automated emails equal automatic success: You can promote your Shopify store to customers who just registered without personally replying to every single subscription. You only need to prepare your autoresponders and email campaigns once – it’s smooth sailing from here! Save time in the long run and increase customer retention and sales “on the side”. The email marketing automation THEA does the work for you while you focus on other important parts of your business.