Reports & Analytics

Tracking and analysing

Reports show you in real-time detailed information on the success of the e-mail campaign after the mailing. Track openings, clicks, residence, bounces and much more. You will learn who opened your e-mails and clicked on links. This allows you to optimize future campaigns, in order to achieve maximum success.


Link tracking

Track how many receivers clicked on which link. A Click Report informs you precisely, which content and/or which link was most popular for your receivers.



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Conversion tracking

Our Conversion Tracking allows you to precisely record your success in figures. Determine exactly, how many orders and turnover your campaign generated. Conversions are an important method to measure your Return on Investment (ROI).


Geo-Tracking

Geo tracking

Have you ever wondered where your readers actually come? Our Geo Tracking allows you to identify the location of the readers of an e-mail, categorized according to countries and cities. An integrated Google map shows you where your readers are located worldwide.



E-Mail Clients

E-mail clients

Which e-mail program do your receivers actually use? Our E-mail Client Report tells you exactly, which e-mail programs your receivers are using. Find out, whether your receivers use a web-based or desktop client or preferentially a mobile client via mobile phone.



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Overlay

Find out, which e-mail design, which headings and which diagrams achieve the highest receiver conversion rates. The overlay shows links and clicks, which are positioned in different parts of your e-mail. The feature is placed over the e-mail like a film and displays graphic information on the user behaviour. Therefore, a quick look shows you which link is particularly popular and which links are less popular for the receivers.


Forecasts

Calculate the success of an e-mail with a higher number of receivers of the same quality. The prognosticated data are determined on the basis of the current performance values of this campaign.

Average values

Monitor the average opening and clicking rate of all e-mails dispatched in a certain period. In the long run, you can increase these values by optimization.

Google Analytics

You can activate Google Analytics for CleverReach in all created e-mails and therefore precisely track the activities of the receivers arriving on your web page due to your e-mail.